Originating in 1990 with a street cart at W. 53rd & 6th St. NYC., The Halal Guys have been going strong, spanning 3 decades. That rich heritage was explored through a few lenses, taking a stab at visions stemming from the original food cart to becoming the “Downtown Counter”: an Upbeat Urban aesthetic, a more Streamlined take, and a nod to more of the Grill experience; all preserving and evolving a “cool, elevated street-ish brand”.
I worked with Rubber and Road Creative as an Associate Creative Director/Senior Design Consultant, and in addition, provided a series of color renderings.