Korea’s first department store brand, originating in the 1930, needed a repositioning and major renovation of several stores, attracting a younger audience. The “Main Store”, Luxury Boutique department store, in Seoul was just the beginning. We continued with additional flagship renovations in Incheon and Yeongdeungpo.
I worked initially with RYA and continued with Barriscale Design Studio as the Design Director of Interior Design on these projects, and in addition, provided a series of color renderings.