Since 1956 with more than 500 shops, Jersey Mike’s has offered “A Sub Above”. We took the beloved Jersey Shore brand and celebrated it with a signature blend of being Jersey Born, Jersey Shore elements, a relaxed vibe and exceptional quality ingredients becoming the “East Coastal Deli”. That concept was explored through a few lenses: an Eclectic layered artisanal feel, a more Simple, casual, modern take, and a nod to a more Rustic, earthy, informal aesthetic.
I worked with Tesser as a Senior Design Consultant, and in addition, provided a series of color renderings, continuing work with Rubber and Road Creative as an Associate Creative Director/Senior Design Consultant.