Haggar wanted to create a concept store that showcases all of what Haggar offers under one roof. The store design recalls the “basement hobbyist” with it’s unpretentious put-together edge, drawing it’s inspirations from the “Haggar - Stuff You Can Wear” campaign. This concept was rolled out at a time when very few brands were designing any character into their “outlet” stores. This was Haggar’s first retail venue aside from having a department store shop in shop.
Although a Senior Designer at the time, my role was also as lead creative at FRCH Design Worldwide, creating all concept sketches, plans, renderings, lighting, and imagining; direction on color and materials sourcing; client contact through presentations and daily phone conversations; design consultant on the construction documents; and influential in the overall graphic placement in the space.